2021 has been an interesting year of change. With so many people moving to the remote world it is more important than ever we review our tech stack and make sure we are properly allocating our resources. There are so many technology companies looking to sell us real estate professionals new products. We now need to take a look at each service and how it can positively impact our business in one of three ways.
The first and most important question to ask is will it save me time? Time is an invaluable resource that is finite. Finding ways to save time will grow your business as well allow you to focus on other things. For example some of these products would help us do things remotely like signing documents or digital meetings.
The next question to ask is will this earn me more money. These are the tech items that generate your business more leads. There are so many tech companies pushing this that it can be confusing. The best thing to do is do some research through other industry professionals, maybe even using Facebook groups. You can not always trust what works for someone else will work for you and vice versa but it is a good starting point. Once you feel comfortable and start then it is time to watch your return on investment. If a company is failing to get you a return after a good trial period it is time to move on.
Lastly, what we see all over in tech in real estate is multiple products offering the same product features. This is an easy one to overlook and notice you are spending too much money on too many different products. Take a good hard look at the features of each product you are paying for and figure out who does it best. Once you have done so you can now trim some of the fat from your budget.
While making more money come into our business is important we must also always focus on keeping more of what comes in. From free programs that could be included with your RealtorⓇ membership or other affiliations to redundant programs there are places you could cut back. Growing your business takes being progressive and paying attention to tech. I hope you enjoyed this blog. To find more great free information please check out www.realfactsonrealestate.com where you will find our Podcast,Facebook Group, and Newsletter. If you have any questions or comments please leave them below.