With interested rates so low almost everyone is working to refinance their home. This is great news for real estate agents because it gives us the ability to make a highly valuable call to all of our clients. Now is the time to call them and have a few different conversations based on where they are at. Here are four different reasons you could be calling.

  • Your rate vs today’s rate

Hello (Insert name)
How have you been? How is the house? It has been a while and I have some rather exciting news. Based on the fact that you purchased your home with me in the year 20XX and the average interest rate was X% it may be a great time to refinance.

  • You may have high equity

Hello (Insert name)
How have you been? How is the house? It has been a while and I have some rather exciting news. Based on the fact that you have been in your home for X years I think you may have some serious equity. I would love to come out and do a free CMA and see what type of equity you have accrued. Most people do not think about this but this may give you the ability to buy the home of your dreams. Currently we have really low interest rates which paired with your high equity means that you can probably move and keep your payment where you are comfortable.

  • Based on equity let’s drop your PMI

Hello (Insert name)
How have you been? How is the house? I was looking over past clients folders and I noticed based on the year you purchased and the current value of homes you may have enough equity to remove  your PMI. As a mortgage client you have the right to order an appraisal to see if they can remove that PMI. If you would like I can see if the value is where I feel it may be. I can stop by, say hello, and get a quick update to the property so I can estimate the current make value.

  • Your Equity Could Mean A Vacation Home

Hello (Insert Name)
How have you been? I hope you are very comfortable in your home. I was thinking about the conversation we once had about a vacation home and I was wondering if you have given it any further thought? With the recent climb in values your home is worth more than ever. Now be a great time to do a cash out refinance and capture some of that paper equity and turn it into another asset. With all that happened in the past year vacation homes are selling for great deals.

While these are not the full script of a call these give you great guidelines on where to start. You may find yourself saying how are these all deals? Well starting these conversations opens up deals, secure long term clients, and gets you talking real estate. When calling clients always make everything high value content so they look forward to hearing from you. I hope you enjoy this blog, Please go and check out the Podcast, Facebook Group, and Newsletter all found under the name Real Facts on Real Estate. If you have any questions or comments please leave them below.

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